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- BUSINESS, Page 51Business NotesBUBBLE-GUM CARDSA Dither over The Dirty Ones
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- From jazz to Jerry Lewis, American pop culture has often
- found a welcome audience in France. But nothing could have
- prepared the French for the latest U.S. export: Les Crados (The
- Dirty Ones), the Gallic edition of those Stateside sensations,
- the Garbage Pail Kids. A gruesome gallery of children's
- bubble-gum cards, Les Crados include such characters as Mathieu
- Degueu (Matthew Nosepicker), Herve W.C. (Toilet-Face Herve) and
- Laetitia Pus-de-Bras (Stinky-Pit Letitia).
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- Licensed to a French journalist by the New York-based Topps
- company, which launched their American forebears in 1985, Les
- Crados are suddenly de rigueur among French schoolchildren.
- Even though they were banned in some schools across the country
- within two months after their release in January, some 12
- million packs have been sold at 40 cents each. But the real
- grossing-out has taken place among legions of appalled grownups.
- Les Crados have even come to the attention of Premier Michel
- Rocard, who said he was "astounded." The National Institute for
- Consumers' Affairs has been asked to investigate the craze.
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